While this bit of signage is useful in distinguishing between the brands, it does make me wonder about the future of the branding at Harbor Freight. Where does Earthquake, for example, fit onto this spectrum? True, Earthquake doesn't have a 120v angle grinder yet, but we know there's at least some planned crossover in the 20v angle grinder field:
In short, I thought HF was moving toward the simple three-rung approach, but this is just more mud in the water. Next I'm sure we'll see "okay-good-better-best-bester-bestest".